Linkless Social Media Posts Reshaping Journalism
How Social Media Posts Without Links Are Impacting Journalism
The way people consume news is evolving rapidly, and social media platforms are at the center of this transformation. A significant trend in this shift is the rise of linkless posts—content that prioritizes engagement within the platform over directing users to external sites. While this trend can boost user retention on social platforms, it’s creating seismic shifts for journalism, from traffic loss to changing content strategies. I’ve seen this firsthand running Nordoniahills.News for the past 10 years. Our strategy has been evolving over time, and now we post fewer links on social media as part of this change.
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